History

• Award-winning professional and parent education (American Nurses Assn and NC Nurses Assn awards)

• Multi-cultural and inclusive

• Training and resources used across USA and in 49 countries

• Identified as evidence-based by Healthy Start Epic Center

Training & Resources in English and Spanish

• Provide lactation (CERP) and nursing (Contact Hour) credit

• Promote baby-friendly breastfeeding care and ANCC Magnet Recognition goals.

• Use family-friendly language, video and case studies to teach about how child development impacts breastfeeding.

Research on HUG Training and Resources

• HUG training increases NICU fathers’, Special Care mothers’ and Late Preterm Infant families’ knowledge of infant behavior and their confidence to care for their babies.

• HUG teaching reduces maternal postpartum depression and increases parent confidence.

• Roadmap course and use of parent resources increase lactation professionals’ confidence and commitment to teaching about child’s development & breastfeeding.

• HUG 2-hour course increases nursing students’ knowledge of baby’s behavior and confidence to provide lactation education.

1. “Preparing Families for the Days and Months Ahead”

Challenges Hospitals, Birth Centers & their staff Face

• Short hospital stays

• Patients with no or inadequate prenatal breastfeeding education

• Diversity of patients' education, culture and family constellations

• Importance of HCAHPS patient satisfaction tied to reimbursement

Training of Professionals

“Birth, Breastfeeding and Beyond” is a two-hour online course for IBCLCs, childbirth educators, and NICU/L&D/and Postpartum nurses. Provides 2 CERP or Contact Hours credit. (Trailer below.)

Parent Education

Parent Handout

The Roadmap to Breastfeeding Success: describes how baby’s changing development (birth to one year) impacts the breastfeeding experience.

“Digital Parent Resource Page” includes:

• Roadmap handout with age-appropriate clickable links. Sample links: Why Breastfeed? Birth, Two Weeks, One Month, Four Months

• Age-appropriate parent story and HUGs Around the World Lullabies (teaching child development and breastfeeding information)

• Award-winning 18-minute video: Understanding and Caring for Your Newborn (Trailer below.)

2. “Enhancing Parent and Provider Care of the Late Preterm Infant (LPI)”

Challenges LPIs and their families face

• Unprepared parents: 10% of all babies born in the USA are LPIs

• Lower breastfeeding rates, increased complications and readmissions

• Higher rates of anxiety and depression in LPI parents

• Discharging LPI families with information pertinent to full-term babies

Training of Professionals

“The Late Preterm Infant” a two-hour online course for IBCLCs, childbirth educators and NICU/L&D/and Postpartum nurses. Provides 2 CERP or Contact Hours credit. (Trailer below.)

Parent Education

Parent Handout

Caring for the Early Baby: Read the Signals: describes “Newborn Zones,” “SOS - Signs of Over-Stimulation,” and reading baby’s body language.

“Womb to Room” parent video includes:

• Gestational vs chronological age, struggles with state regulation & Signs of Over-Stimulation (with specific changes in baby’s body and behavior)

• Expected breastfeeding challenges and how to build milk supply and monitor caloric intake

• Parent care activities that enhance parent-child attachment, lower over-stimulation and promote breastfeeding (PREVIEW of complete video below)