Management priorities

• Affordable and efficient

• Feedback Data collected and provided

• Awards professional credit

Staff priorities

• Available 24/7

• addresses varied learning styles

• provides easily shared resources

Parent priorities

• utilizes Multicultural and inclusive images

• uses family-friendly language

• provides information from birth to one year

History

• Award-winning and evidence-based

• WHO compliant, multi-cultural & inclusive

• Used across USA and in 49 countries

Training & Resources

• Available in ENGLISH and SPANISH

• Provides lactation and nursing credit

• Uses family-friendly language, video and case studies to teach

Research on HUG Training and Resources

• HUG training increases NICU fathers’, Special Care mothers’ and Late Preterm Infant families’ knowledge of infant behavior and their confidence to care for their babies.

• HUG teaching reduces maternal postpartum depression and increases parent confidence.

• Roadmap course and use of parent resources increase lactation professionals’ confidence and commitment to teaching about child’s development & breastfeeding.

• HUG 2-hour course increases nursing students’ knowledge of baby’s behavior and confidence to provide lactation education.

• All Research on HUG Your Baby

“roadmap to breastfeeding success” two-hour online course for all staff

2) staff and parent access to all hug resources on customized url

3) QR Postcards and Fliers to enhance use of parent resources

4) Completion of certified hug teacher courses by several staff who serve as HUG mentors/advocates

5) end-of-project zoom class: “Supporting the breastfeeding journey”