WIC Research & Testimonials

Positive impact confirmed!

State-wide WIC training and Research

New Mexico, South Carolina, Illinois, South Dakota and Nevada WIC programs have completed state-wide HUG Your Baby training. State-wide HUG Your Baby training in upcoming in four other states and tribal nations.

New mexico WIC

Staff’s response to the Roadmap to Breastfeeding Success online course:

  • increased knowledge of baby’s behavior

  • increased intention to teach mothers about child development

  • and, increased confidence to teach parents

  • Click here to access an article published in Clinical Lactation (2018), 9(3), 108-116.

“HUG Your Baby's family-friendly training enhances the care our Peer Counselors provide our clients. Our New Mexico WIC Staff have felt more confident after receiving this training, and enjoyed the parent videos, inspiring case studies and online format. One of our biggest client concerns is infant behavior, and HUG Your Baby helps staff and parents find neutral, easy ground to help clients reach their nursing goals.” Holly Beck, NM Lactation Manager.

South Carolina WIC

Staff’s response to day-long HUG Your Baby Zoom workshop:

  • 93% state that this program “gave me helpful tools and strategies for teaching parents about newborn behavior.”

  • 94% report that “this program is useful to my job.”

  • 88% confirm that “I would recommend this presentation to colleagues.”

  • Click for complete report

Illinois WIC

First state to access HUG’s Digital Parent Resource page

Staff’s response to the Roadmap to Breastfeeding Success online course and HUG’s Digital Parent Resource Page:

  • 20% increase in scores on knowledge of infant behavior from before to after HUG training

  • Significant increase in participants ability to identify and intention to teach parents about signs of over-stimulation, infant crying and sleep patterns, and how changing behavior impacts breastfeeding experience

  • 100% strongly agree or agree that they will refer parents to the HUG Your Baby’s Digital Parent Resource Page (accessed through the Illinois WIC website)

  • Click for complete report

Nevada WIC management shares impact of hug training

Staff’s response to the Roadmap to Breastfeeding Success online course:

  • increased WIC professionals’ knowledge of infant behavior and development

  • heightened their confidence to identify infant behaviors

  • and, enhanced their intention to teach parents this information.

  • Click for preliminary results. Research from Nevada has been accepted for publication by Journal of Perinatal Education .

“Nevada WIC provided HUG Your Baby training to local WIC staff to enhance their ability to communicate with parents about normal infant feeding behaviors which may impact breastfeeding. Nevada WIC staff loved the straightforward, easy to follow education which they have applied to better support Nevada families with breastfeeding.” Jacquelyn Bonde, Health Program Specialist 1, WIC Program


FEEDBACK FROM WIC PROFESSIONALS

WIC Management Speak Out

WIC staff share their insight